ABOUT ME
My name is Elle Segars.
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In my first year out of college, I worked at a trade show company where I made 60 calls and emails each day. After booking meetings, I was responsible for taking the deals from start to finish. I worked with designers, builders, and various vendors to properly scope customers' needs and win their business. In my first year, I was their number-one rep for new business, closing a large cybersecurity customer exhibit for Black Hat.
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Upon joining Barracuda, I was assigned to the Utah Territory, which had historically generated less than $750K in annual revenue. In my first year with the company, during a worldwide pandemic, I closed over $2.7M in new business and upgrades.
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During my time at Barracuda, I became involved in strategy after my territory, which focused mainly on companies in Utah with fewer than 500 employees, became the top-performing territory company-wide. I participated in meetings with John McAvoy, Glenn Esposito, BJ Jenkins, and our product managers. BJ Jenkins is now the current President of Palo Alto Networks. I led key projects, such as supporting our state and local customers in implementing a comprehensive ransomware protection strategy, fully funded by the CARES Act.
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After joining Cloudflare, I quickly adopted their thirst for innovation. I was able to demonstrate the value of Cloudflare's network to key customers and managed the sales process from start to finish. I researched potential customers who I thought might be a good fit for Cloudflare, crafted the outbound messaging, and guided customers through the entire sales process.
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During my first year with the company, I attained 116% of my annual goal. I worked cross-functionally with the EMEA team to displace a key competitor’s offering for one of my accounts. The customer was initially very satisfied with their current solution, but after a hard-fought battle, we demonstrated the true value of Cloudflare. Their SVP was so pleased with the working relationship we built with his team and our deep understanding of their company objectives that he signed our agreement, worth $2.3M, live on Zoom.
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After executing and demonstrating my ability to lead complex sales, I was promoted to Named Account Executive. Named AEs at Cloudflare sell to the most innovative companies, targeting high-growth, technologically advanced, and venture-backed organizations.
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I have a reputation for always questioning the status quo and bringing disruptive ideas to the table. This drive has allowed me to harness the power of Cloudflare and co-develop key functionalities for my customers—solutions that are mission-critical to their business objectives, which I have a knack for uncovering.
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I am always asking questions and always questioning the "why."
